![]() If you are selling a product on Instagram and you aren’t already using Instagram story links, now is definitely the time to start. Instagram story links aren’t just great for brands, they’re great for Instagram business.Ĭreating a shoppable feed and making money on Instagram are another matter, but using story links makes it infinitely easier to connect product launches to pre-existing influencer pages on Instagram. If you’re selling a product, using a story link to take your followers directly to the transaction page is invaluable. If you follow any of your favorite brands on Instagram, chances are you’ve seen a post with a “swipe up” link that takes you directly to a product page. Using Instagram Story Links to Create Shoppable Content It’s a great business tool – but it does come with a few restrictions. Using an Instagram story link lets you promote your own account and your business partner’s at the same time. It’s in direct compliance with Instagram’s guidelines, and the branding is pretty subtle. Using Instagram story links is also a great way to announce brand partnerships without being too in-your-face about it. People may not take the time to seek out a page from elsewhere on the Internet, but they very well may follow your link. You make it easier for your followers to find whatever you’re promoting on your Instagram that way, too. If you can get someone to click over from your Instagram story to your website or the website of a brand partnership, then you’ve already done more than most. When everyone is competing for an Instagram user’s attention, if you can keep it, you’ve basically struck gold. Adding links to your Instagram story means that you have your followers’ attention, and in our world of eternal choice, that’s seriously saying something. They’re wildly popular, and a lot of people report preferring watching stories over scrolling through the app itself. ![]() Read on to find out how to add links to your Instagram story! Why Add Links to Your Instagram Story? If you aren’t already using Instagram story links, now’s the time to start. They let you keep your followers’ attention, and they’re an easy tool for collaboration too. For advertisers and influencers, those are great statistics – but they don’t translate if you can’t direct that traffic anywhere.Īdding links to your Instagram story is a great way to make your other ventures easily accessible right from your own page. Did you know that Instagram stories have increased the amount of time people spend on Instagram by about ten minutes?That means people are spending ten more minutes with their total attention devoted to Instagram stories. If you’ve ever wondered how to add a link to your Instagram story, you’re not alone.
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